In the latest ‘Open Happiness’ installation from Coca-Cola, they set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan, who have different opinions. But ‘Small World Machines’ from Coca-Cola sets aside the differences and allows people to connect in real time, with people in both countries, touching hands and drawing symbols together to unite two nations, and unlock a free Coca-cola in the process! A very cool way to connect two countries who don’t see eye to eye!

We are heading to a highly synchronized future where information is accessible anywhere, anytime and in any form. Advertisers are a step ahead at understanding the potential of this great marriage of physical and digital.