A brand is the single most important element for a business or any organisation. Branding is actually a position that has been carefully established. Also, it is a set of customer promises and overall experiences based on powerful communication and service. Digital branding has emerged as a special tool over the last decade with its origin rooted in direct marketing.

The rise in the number of personal devices and their use means brand marketers have many more ways of communicating directly and effectively with their target consumers. It is a known fact that the branding concepts should be applied to digital media and technology to develop brands.

At Stratton Leo Communication, we leave no stone unturned to enhance the brand image and increase its market value. Inorder to achieve so, we utilize the perfect digital tools.The procedure for branding starts with the customer considering a massive number of factors. Right from age, gender to disposable income etc.  It is essential that the online brand must identify, how through digital, they can raise awareness via different channels.

Many people nowadays are addicted to the social media platforms, which present a great opportunity for businesses to expand their brand reach online. However, it is important that you fully understand the pros and cons of each platform.

Here are the few essential things that you should know:-

• Choose the network that completely supports your brand image.There are numerous social networks out there. So, it is up to you to find the appropriate one.
• Facebook is by far the best platform for promoting brand awareness as it has nearly the highest number of users worldwide. Instagram is another great option for brands that rely heavily on images.
• Pinterest is an ideal social network for brands which are largely women centric, such as jewellery or clothing etc. LinkedIn can be the best choice for promoting business related content with other business influencers.

Apart from the above mentioned, there are various other digital platforms that is used at Stratton Leo Communication in a strategic and innovative manner. Inorder to facilitate a brand establish a good reputation in the market and thereby excel in all aspects.