02 Apr United Group launches ‘’Mr. Cook” range at Houseware & Home Appliances Trade Fair 2017
The United Group launched “Mr. Cook” series which is going to revolutionize their kitchen appliances market big time by inculcating more audience. The enhanced range of appliances in this series is already a talk of the town because of their advancement, innumerable safety features, and comparatively cheaper price.
The launch of MR.COOK series took place on Houseware & Home Appliances Trade Fair 2017 at Pragati Maidan, New Delhi. Eminent Media houses and lifestyle channels contributed with their presence at the launch event.
The United Group has been in the Kitchen Appliances market for over 60 years now, their sincere efforts and immense hard work has always helped in revolutionizing the kitchenware and as a result of this, they are one of the most celebrated Kitchen Appliances brands in India. From a turnover of Rs 4500 per annum in the year 1965 to the big bloom expansion in 2016 – 2017, United Group has come a long way and now they are out with a strategy to expand their business further to fetch the customers who always wanted quality in their kitchen appliances but always had to step back looking at the hefty price tags . United Group’s Mr. Cook, an enhanced range of kitchen appliances has arrived as a blessing for such customers who would now be able to get good quality kitchenware infused with advanced technology and substantial safety features at a very reasonable and handsome amount.
According to Mohammad Nowshah, Chairman United Pressure Cooker: “We came in the business in 1950’s with a vision of changing the shape and structure of Kitchen Appliances market and make innovative products to soothe the customer needs. 60 years are gone by and now when I look back I find myself immensely happy because we were able to achieve what we dreamt of. Today, I feel thrilled to announce that with the launch of MR.COOK series we would be able to reach to more people and hence expand our UNITED family. ’’
After engaging in serving the Indian armed forces through the Central Police Canteens in 2014, MR.COOK series is yet another proficient step taken by the United Group which would not only make them a glorifying name among the masses but will also bring humongous profits for the company which would certainly help them to bloom further.
Talking about MR.COOK in detail, it is important to notice that the premium range comprises of Pressure Cooker, Deep Kadhai, Flat Griddle Tawa, Concave Tawa, Round Frying pan and Tadka Pan. Moreover, these appliances are made up of quality proved material that offers qualities like heatproof, easy grip, comfortable handles, 100% sealed gasket with no leakage, new aged non-corrosive stainless steel handle and locking loop. With extra security and the latest technology protection valve, an active escape weight and inside the fitting cap, Mr. Cook truly lives up to the quote “Selling a Palace at the price of peanuts” .
Also, it is important to bring in concern that the company is associated with Hindalco Industries Limited; all the products under the brand are ISI marked and offer supreme quality.
All said and done, this product will surely be a milestone in kitchen appliances market. With extra security and the latest technology protection valve, this product is worth of every single penny.