Gone are the days when marketing was all about telephone calls, ad space and billboard banners on busy streets and highways.

In fact, magazines and newspapers are dying mediums themselves as more consumers are moving online for their everyday needs and information.

The growth of digital marketing is massive and ever growing, but it is still not defined clearly. This post is an attempt to define Digital Marketing in brief and introduce you to some of the key areas of digital marketing being practiced today.

Definition of Digital Marketing.

Wikipedia defines Digital Marketing as:

“Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.”

Our thoughts on Digital Marketing….

At Brandmovers India, we have a slight modified version of the definition:

“Digital Marketing is marketing to the right people, at the right time and place, making use of smart digital channels and mediums. The primary objective and deliverables being consumer engagement and satisfaction.”

For us, it’s simply not just publishing and distributing content about your products and services. It’s about the people. It’s about engagement. It’s about how smart businesses today operate in the online environment. It’s about how smart marketing meets internet technology and other forms of new media.

Why Digital Marketing is important.

One of the most important aspects of digital marketing is the ability to create quantifiable results. What this means, simply, is that the action of marketing should have a measurable reaction of traffic.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives and peers are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Digital marketing extends beyond Internet Marketing to include channels like SMS and MMS that do not require the use of the internet. Anyone doing business online should seriously consider formulating and implementing a solid plan to tackle several or all of these areas to ensure success. You don’t have to be seeking a monetary profit to employ digital marketing. It’s basically about using various methods to advertise directly to other Internet users and to drive people to a designated area. People and brands who have not caught onto the fact that everything is digital nowadays may have their businesses suffer greatly.