14 Jul Difference between pr and advertising!

Many a times we at Stratton Leo Communication have had people come up to us complementing our impressive PR skills for what was actually a paid advertisement and several times we have experienced floods of compliments coming our way for an AD whereas, it was the mighty work of our PR team. while people often get confused between PR and advertising, ostensibly believing them to be a part of each other. Both PR and advertising, after comprehending your business and target audience with good strategies can amplify your business; we at Stratton Leo Communication as experts and one of the best PR agencies of India would like to accentuate the difference between the two.

Media Research vs. Marketing Research

Advertising – It is based on market research as well as demographics. A competent advertiser would need to identify the correct audience and the medium to advertise in. To elaborate, if you have a women’s product, you would not want to advertise it in a men’s magazine.

PR– With PR, market research and demographics do play are sacrosanct as well. However, establishing fruitful relationships with the media is raison d’etre of it. Being aware of which brand would fit into which segment of the media portal or having knowledge of which reporters cover a specific topic you’re pitching. For being able to see your business bloom with Public relations, you must get it done by a competent professional with profound knowledge like ourselves at Stratton leo communication.

Paid vs. Free

Advertising It is a known fact that a company pays for an advertisement space, and it is expensive. The Stratton team would like to highlight that running one advertisement would definitely not be enough for your product or service, you would have to run it minimum once every month, over a period of time for fruitful results. Also, just running an advertisement in any publication without a brand image is often non-effective.

PR – As one of the leading PR firms of Delhi, Stratton leo communication would like to highlight the sacrosanct aspects of PR – press releases, unprecedented media pitches and strong relationships with the media. PR is also less expensive; however, one needs to make sure they are asking a competent and a skilled PR professional to take it forward. A published article in any newspaper also renders third-party validation, adding gargantuan amount of credibility for your brand’s service or product. It can render to a massive success by positioning your brand as unprecedented genius part of a trend, rather than a product promotion for which the audience knows you’ve burned a hole in your pocket for. A placement in the media portals by a PR agency is referred to as “earned” media in comparison to advertisement which is “bought”.

Controlling the Message vs. Influencing the Message

Advertising– You’re paying for an advertisement and so you can say exactly what you want, but the audience often are sceptical as they’re aware of the fact that you’ve paid for it. A general strong perception is that it is biased however one must one deem it to be ineffective in every case.

PR – Bill gates, once said that if I was down on my one-last dollar, I’d spend it on PR. When PR professional pitches a story to a media reporter, he/she decides whether to pursue it or not. Hence, you may not have as much control on what gets published on the paper. But a competent PR professional knows how to accelerate a company’s prospects of positive publicity. We at Stratton Leo Communicated, awarded in the field of PR and marketing can vouch that the right strategies can transcend your business into a brand.

If you’re seeking a media service for your business from a quality PR agency then why not see what Stratton Leo Communication can do for your organization? Get in touch with us, now!