Considering, Vine is a relatively new social video platform with immense traction and the popular photo sharing app Instagram just rolled out 15 seconds videos features, marketers across the globe are pondering on what their go-to video sharing platform should be.

Here are 3 factors to consider before you make a decision.

1. Twitter VS Facebook

The choice of platform will depend on how you go about your marketing. If you have a heavily engaged community on Facebook where most of your interactions happen, then Instagram Video #InstaVideo should be a good fit. However, if you are always active on Twitter and have mores allegiances there, Vine should make more sense. If you have a strong focus on both Twitter and Facebook, then you should be doing both. A key consideration in such a senario will be to understand what platform you should choose for a certain kind of activity. For example, a news publisher might want to use short vines clips about real time reports, whereas a CPG brand might use InstaVideo for running UGC promotions.

2. Quirky VS Cinematic 

My personal belief is that Vine with the 6 seconds limitation and looping functionality puts a lot of restrictions that get the best out of a creative community. This is very Twitter-like with a focus on brevity. The 6 second time limit, helps get some amazingly creative and quirky content. But you need specialists to create this kind of content. Not everyone can make interesting videos on Vine, simply because of the time limit. Stop motion seems to be the best way to use the six seconds effectively.