23 Dec Why is digital marketing important for a business ?
An overview
As per Google marketing insights, 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. This clearly implies that we are slowly drifting towards the online medium. Traditional marketing ways have taken a back seat and digital is the new trend. Although traditional marketing techniques haven’t vanished, digital marketing has become a more popular medium .
Digital marketing has opened doors for new opportunities and growth prospects for a business. It helps in expanding boundaries, providing exposure to the overall market. And the covid times have made us realise how important it is to switch to online medium for our business growth.
What is digital marketing?
Digital marketing is a channel through which companies can establish their brand and promote their product online to enhance their business. The end goal is to bring traffic and generate engagement at the website. Digital marketing is a medium to build brand awareness, and make a mark with your business tactics that will help to engage the customers and bring profit to the company. And for this you require a good online marketing agency or say a good digital marketing company. Stratton Leo Communication, in the last 10 years has not only established itself as the best PR agency in Delhi but is also one of the best digital Marketing agencies.
Why is digital marketing important for online business
Here are a few points why going digital is important for a business in the present scenario.
- Now-a-days more and more people are switching to online media. A good digital marketing technique can help to reach out to the maximum number of consumers and at the same time allows companies to develop great customer relationships.
- Digital medium is more cost efficient and relatively faster than offline medium. Advertisement through print media (billboards, hoardings , brochures etc) is an expensive, time consuming and cumbersome process.
- Digital marketing can go hand in hand with the traditional marketing methods like print advertisement. Promoting through offline and online medium together helps in increasing the success rate of a brand.
- Better Return on investment is expected from digital marketing in comparison to traditional marketing. Constant posting of content or consecutively running the campaigns help in getting optimum results in a good budget. In totality, a good digital marketing strategy can lead to great results.
- Digital marketing is the need of the hour to remain in the competition. It is a great medium to keep a check on what your competitor is doing and analysing their marketing tactics to outperform them.
- The number of internet and mobile users are significantly increasing. And maximum of them are available on some or the other social media platforms. So it’s a great opportunity to target the audiences through digital media and increase sales to maximise the profit.
Why choose us?
Stratton Leo Communication is one of the leading Digital advertising agencies and best PR agency in Delhi holding a lot of credentials under the belt in various domains. We are here to provide you digital solutions to all your marketing needs such as Public Relations, business and brand management, seo services and website design services under one roof. We are a top graphic designing company in Delhi and also the best content marketing agency as well.
We have a strong clientele base from various walks of life like beauty, fashion, healthcare, food and hospitality, corporate, retail etc. At the same time, we also have a highly efficient and productive team who is here to analyze, research and brainstorm ideas to establish and highlight your brand presence online to bring in maximum engagement. We make sure that we give you pocket friendly branding ideas which are at par with the current marketing situation targeting the right set of audiences as per the brand’s need.
No Comments